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The host cheat sheet for LIVE auctions

A printable one-pager for the studio: which sentences are safe on air, which trigger a restriction, and which formats the official TikTok guideline permits. Made for the briefing before the stream – not for looking things up in the middle of it.

What is on it

• The rule of thumb – the one question that lets you judge any format in ten seconds.
• Nine safe phrasings word for word that the host can say without hesitation.
• Eight sentences that must never be said – any one of them is enough for a restriction.
• Allowed and prohibited for auctions in general and for trading cards.
• What to do before every stream – status check, whitelisting, numbering the auctions.

Basis. The one-pager summarises section 6 of the official TikTok document „Operativer Leitfaden für LIVE-Auktionen“, as at 9 July 2026, together with our own studio practice. It replaces neither the current guideline nor legal advice. The phrasings are in German, because that is what is said on air in this market. If you would rather check your format interactively: the rule check asks the same questions and evaluates them directly.