Our own live hosts
Our hosts work in-house and complete the TikTok-certified training. As an official TikTok LIVE Training Partner we set the standards that training in Germany follows – we do not just follow them.
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TikTok Shop LIVE
Marketing Lama runs TikTok Shop LIVE as a sales channel: from our own 200 m² studio in Krefeld, with our own trained hosts and a director behind the camera. Not a campaign format, but a broadcast operation with a fixed schedule and hard numbers.
Gold status
TikTok Shop does not award gold status for strength in a single discipline. It goes only to agencies that demonstrate above-average performance across all areas. Four agencies in Germany hold it – we are one of them.
The difference to a single partner label: gold status cannot be reached with one good quarter in a niche. It measures whether an agency commands the entire selling process on TikTok Shop – from shop setup through creators and ads to the livestream.
Almost any social media agency can start a livestream. It only sells when technology, host, direction and mechanics work together – and do so again every week.
Our hosts work in-house and complete the TikTok-certified training. As an official TikTok LIVE Training Partner we set the standards that training in Germany follows – we do not just follow them.
Camera technology from China, because live commerce hardware there is years ahead. Plus lighting, clean audio, a stable line and interchangeable sets. That turns a live from a project into a scheduled broadcast.
Behind the camera a team coordinates product overlays, running order, chat, offers and technology. Osman Omer is responsible for this area as CEO Live Operations.
A one-off event does not build a channel. Only repetition creates recognition, algorithmic momentum and enough data to test products, hosts and offers against each other.
Drops, time-limited offers, bundles and a dramatically planned product order. A live without mechanics is a product presentation – not a sale.
More than 2,000 creator affiliates in the network. They appear in the brand live, bring their own audience and keep selling between broadcasts through affiliate videos.
Not „it went well“, but every metric that matters for reading growth:
And the reasons people buy. In a live, viewers ask questions, express doubts, compare and say why they buy – or why they do not. Most sellers never see this information because they have no direct line to the customer. We record it and feed it back into product selection, offers and content.
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That was exactly the question Fleurop came to us with. On paper a bouquet is the opposite of a livestream product: perishable, strongly tied to occasions, with a narrow window between purchase and delivery.
We showed that it works – with several hundred bouquets sold and record livestream revenue.
Not every lever sits in the studio. At HITWAY it sat in the creator network: through systematic affiliate management – creator selection, sampling, commission management and ongoing support – we took the channel to around $277,000 GMV in one quarter. That is 1,106 % more than the previous quarter.
TikTok Shop then approached us to document the work as a case study.
For Crocs we ran the Germany-wide TikTok Shop launch and built livestreaming from zero into an established sales channel. The route there was not a concept on paper but a series of tests with rotating hosts, product orders, offer mechanics and broadcast times, until we found the combination that sells reliably. With Glow25 we took the same route.
In the auction format we have supported TikTok Shop auctions since the German launch and built up Prophete, the Deutsches Auktionshaus and Auction.de on the channel, among others. We have held several webinars on the format on behalf of TikTok Shop. What we learned is in the platform comparison on live auctions.
A monthly retainer plus a performance-based commission. That is built deliberately: if the shop does not grow, we earn less. An agency on a flat fee has no economic interest in the GMV of its clients – one with a share in the result does.
Including us. If an agency dodges these, it is not running live commerce.
Tell us about your products – we will tell you honestly whether and how they work in a livestream.
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