About us

‍We are Marketing Lama.

The TikTok Shop agency from Krefeld that helps brands sell on Germany's highest-grossing social commerce platform – professionally, at scale and with real results. Founded by practitioners, not theorists.

Marketing Lama was founded by Osman Omer and David Diener – two entrepreneurs who understand TikTok Shop from the ground up: from the technical setup in Seller Center to the camera running live.

We have streamed ourselves, managed affiliates ourselves, optimised ads ourselves. What we do for our clients today, we tested on ourselves first. What drives us: TikTok Shop Germany is still in its early days – and that is exactly our opportunity. We believe social commerce is changing the way people discover and buy products. Not as a trend, but as a fundamental shift in retail. Brands that see this early and act on it properly will win in the long run. Our job is to guide those brands – with structure, strategy and the operational know-how it takes to really perform on TikTok Shop.

Our team

Behind Marketing Lama is a well-practised team of TikTok specialists: experienced account managers, live hosts who are on set every day, and a growing network of creator affiliates across the DACH market. Nobody here knows the platform from a textbook – they know it from daily practice. As a certified TikTok Shop agency and official TSP (TikTok Shop Partner) we have direct access to platform insights, beta features and TikTok's own support – an advantage our clients feel. Our approach: we do not work with off-the-shelf solutions. Every brand brings different products, different audiences and different starting conditions. So we always begin with an honest assessment: what is realistic? What does it take to become profitable on TikTok Shop in Germany? And what is the fastest route there? Then we deliver – with clear processes, measurable KPIs and communication that leaves no questions open.

Krefeld. DACH. TikTok Shop.

We are a German company that knows the German-speaking market – consumer expectations, the regulatory framework, the creator landscape. That makes us the right partner for brands that want to build TikTok Shop Germany seriously, not just try it out.

‍Since TikTok Shop launched in the Netherlands in June 2026 we also serve Dutch brands – with a dedicated Dutch-language website and a local contact on the ground: TikTok Shop Nederland.

Marketing Lama GmbH · Krefeld · DACH market · TikTok Shop certified